Before and after examples of the Premium Design Service. I worked directly with each customer to assess their template goals. Sometimes the goal was as easy as taking their current email and rebuilding it in a mobile responsive template. I also made sure my customers understood current best practices. I explained the latest trends, how to write an enticing subject line and why CTA buttons are necessary. Every single customer reaped the benefits of increased open rates, higher click rates and happy readers.
Kidz Go Eco Nature School
This client had recently invested in rebranding and wanted a new parent newsletter. The first newsletter on the left had a 38% open rate. The second send after the new layout enjoyed a 55% open rate and a significant increase in click through rate from the call-to-action buttons.
Newell Coach Sales
I worked directly with the sales rep on this project. He explained the pain points of the old design and what his goals were for a new layout. I asked him questions about his clientele and gathered all of his design assets prior to creating a new template for him to use. His open rate increased from 42% to 58% with this new template.
Junipero Serra High School Alumni
My client for this project was the Alumni Director. She needed to increase donations and merchandise sales through keeping readers informed of their alma-mater. The "before" on the left was sent in February 2021 and had a 33% open rate. The second send in May using the new mobile responsive template on the right had a 40.3% open rate.
My client at Erwin Crane had recently invested in new branding for his website and wanted a new template to reflect the slick look. My goal on this template was to use the available space wisely and make sure the template was mobile responsive for his readers.
Doug with Steamboat Sotheby's wanted a new template that was mobile responsive. He wanted the space used wisely and like most realtors, he was open to all suggestions. We fit a lot of information in a small amount of space but made sure it all rendered well on both desktop and mobile. The email on the left was sent in November of 2020 and had a 23% open rate. The newsletter on the right enjoyed a 36% open rate.
Convergent had much more than a new website, they had a new name and branding. They requested a completely new look to what they had been sending. They loved this template so much they didn't have any revisions. The new template had a 38% open rate compared to the previous template that had a 20% open rate.
Rose with Black and Blue Diner gave me free reign with template design. After one look at the outside of her diner, I came up with this neon and chrome theme. She loved it! I did too. It was a lot of fun to make.